A persona is a fictional character that represents a specific user segment for a product or service. This character is developed based on research and data about real users.
A persona document is a communication tool used to capture various details about this character to offer a more concrete and empathetic understanding of user needs, behaviors, and motivations. They keep the design and development team focused on a common user profile, ensuring consistency in decision-making.
Most project teams should have at least a rough concept of a persona while creating an app. Below are a few examples of the persona documents I've created for various projects.
chuck.mallott.me
