Qumulo

I joined Qumulo in 2018 as the Creative Director, taking over a brand that was a bit out-dated and in need of a refresh.

I was responsible for the overall brand aesthetic and everything visual that happened at Qumulo from a marketing perspective.

From a design perspective, I led the creation of everything from slide decks to trade show booths to promo videos and landing pages. I was responsible for ensuring it all aligned with brand and also heavily involved in a great deal of the actual, day-to-day production.

In early 2019, we launched a new logo - not completely overhauled, but a refreshed version of the previous one. We also rolled out new brand identity guidelines including color scheme, typography, photographic treatment and illustration styles.